Email segmenting is the most useful way to utilize the recipient’s collective data, and Email marketers know the importance of segmenting the email lists. It can help to improve the response rate of email campaigns, based on different factors. While sending the emails you can label the segmented email list on the ESP to avoid the confusion. You can segment it as loyal customers, students, etc to suit the email content to the custom email templates list. Email automation can help you to reduce 50 % workload of email marketing campaign. The email automation should help you to trigger the series of emails to your subscribers, including the new one. It has become a necessity to effectively communicate with your audience and share your message Design beautiful campaigns. If you think of just trying to keep your business on the top of your prospects mind, nothing is worse than emailing just to email. Email automation should be done with the focused goal of creating strong email content, based on the different event sequences or the customer’s action on your website. It is really very easy to build custom email templates for every email in your campaign especially when you have such a wonderful tool like EaselEmail. You need to send on a regular basis, and whether or not each of these individual emails is an important tool to drive the business forward. With these specially designed tools, you will surely be able to stand apart from the rest of the pack.